Professional Camera Equipment

BUSINESS ACADEMY

PHOTOGRAPHY

Create an effective pricing system and learn powerful sales psychology to take your business to the next level and consistently attract clients who want to invest more in the art and experience you offer.

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Starting your own photography business is...

Portrait Sessions with Nicole Ferris are custom tailored to give you a remarkable experience. From personalized style guidance to exquisite hair and makeup artistry, we'll take all the stress off your plate.

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Let's just call running a photography business what it really is:
Hard.

Rewarding, yes! But, still—hard.

1

Your calendar is empty and you cringe when you don't book the lead.

2

You're craving more time in your day so you can close your laptop earlier.

3

You want to earn more on fewer sessions but you're worried about pricing.

Designed for the Photographer who loves the art but hasn't fallen in love with the business...

So, what's the hold up?

Well... You have enough questions to fill an Amazon warehouse… and no one to help you answer them.

When is it OK to start charging for my work?

Am I really capable of being a pro?

Can I really make a living from my passion?

How much should I charge?

Where can I find my ideal clients?
How do I market to my audience?

What if I have a small audience?

How can I grow my audience?

How do I get consistent clients?

What do I say to prospective clients?

How do I overcome imposter syndrome?

The questions seem never-ending... But the worst part? Dr. Google, Mr. YouTube, and those free blogs full of affiliate links don’t really help. No matter how many glasses of wine you drink.

 

Week after week, you’re left exactly where you started. Stretched thin as a sheet of printer paper, mapping out your prices one more time, playing around with Photoshop, wondering if you’ll ever be able to run your photography business like everyone else out there.

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You're so close!

GIVE YOURSELF SOME CREDIT

You have clients who love you and your images are beautiful, even if you think you still need some work.

 

You already accomplished the hardest steps that so many others are afraid to take. Now it's time to break through the barrier and say goodbye to the stress of guessing your way through how to run your business.

Let's put a pin in the doubts holding you back, shall we?

BIG DOUBT #1:

My work isn't good enough to charge.

It's important to understand your equipment, but art is subjective. So, you're ready to charge for your work when you have an increase in demand for your services. I'll show you how to bring awareness to your market and increase the demand for your services.

BIG DOUBT #2:

This won't work in my area.

Markets are always changing and evolving. People move to and from all over the world. Since the pandemic, there has been a major shift in how consumers are buying. I'll show you that photography works in every market and why there is no "price cap" on your market.

BIG DOUBT #3:

This won't work without a studio.

You don't need a studio! You can run a profitable photography business with or without a studio space. I will teach you how to show your clients the benefits and features of working with you by using your specific situation to your advantage.

Now, slow your scroll for a sec.

IMAGINE WHAT IT WOULD BE LIKE TO FINALLY MAKE CONSISTENT $1,000+ SALES

You would feel confident in your pricing structure and offer products to your clients that easily sell themselves.

You would have clients who love to brag to their friends and family about the experience they had with you.

You would be growing a business that’s actually supporting the kind of life where you feel good about working less.

Sound too good to be true?

It's not.

...I know because I've done it, I've taught many other photographers how to do it,

AND I CAN'T WAIT TO SHOW YOU HOW TO DO IT TOO!

Olivia Walker

Editor in Chief

Dan Mitchell

Assistant Manager

Noah Patterson

Programming Editor

Tess Anderson

Art Director

But wait, have we
officially met?

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MEET YOUR INSTRUCTOR

Hey, I'm Nicole Ferris!

Mom of two, world-traveler, artist, and profitable photographer since 2014.

As a mentor for ambitious photographers who want to create a profitable business, I'm here to simplify the $h*t out of setting your foundation.

But let's rewind the clock real quick because it's important to note it wasn't always 20 hour work weeks and booked solid bliss over here.

I got my first DSLR camera in 2010. My confidence was high. My motivation was high. I was shooting everyone I could and I was feeling pretty good.

Then in 2011 my first child was born, and my camera took the back seat.

Fast forward to 2013 and we just had our second baby. My husband and I sat down to discuss our finances and discovered that we needed to make some changes.

He decided to leave his job of 7 years to attend college, while I started to question myself. I was taking a good look at myself and deciding what I needed to do for our future.

I wanted to make photography my career. I wanted to start a real business, but the biggest question I kept asking myself was: How do I make this work?

Suddenly I had this massive mountain in front of me that I had to climb. I didn't know where to start, how to start, or what to do. I just kept taking free or discounted work to gain experience.

I was staying up late every night editing. My husband and kids hardly got to see me anymore. I was swimming in muck. Stuck where I was and slowly sinking.

I knew if I ever wanted to see my kids again I had to find a way out of the mess and clean myself off in order to give my husband a fair chance at college.

So, through the beginning of 2014 I sat in seats a lot like yours. I took courses. I hired mentors. I bought business books on marketing and sales. I invested in my education.

All of my hard work and dedication finally paid off when my business took off in the Fall of 2014, which was when I officially relaunched my studio and signed my first commercial lease.

From that moment on, everything changed. Suddenly, I was getting messages from photographers all over the world asking for tips on how they could be successful too!

I started off with referring these new photographers to the business books I read and the courses that I took, but it wasn't long before they came back asking for advice.

I found myself repeating the same information over and over, while the line of new photographers asking for advice just kept growing.

 

My free time started getting swallowed up and I knew something needed to be done to restore it.

INTRODUCING

BUSINESS ACADEMY

PHOTOGRAPHY

A complete, step-by-step program that teaches you how to structure, market, and price your photography work so you can make a bigger impact, earn more money, and have more freedom.

WANT A PEEK AT YOUR PATH TO RUNNING A PROFITABLE PHOTOGRAPHY BUSINESS?

Here is what's waiting for you inside...

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MODULE ONE

Foundation

A complete, step-by-step program that teaches you how to structure, market, and price your photography work so you can make a bigger impact, earn more money, and have more freedom.

LENGTH

1 Year of Support & Coaching

LENGTH

1 Year of Support & Coaching

LENGTH

1 Year of Support & Coaching

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MODULE TWO

Product Selection

A complete, step-by-step program that teaches you how to structure, market, and price your photography work so you can make a bigger impact, earn more money, and have more freedom.

LENGTH

1 Year of Support & Coaching

LENGTH

1 Year of Support & Coaching

LENGTH

1 Year of Support & Coaching

And you'll be supported every step of the way with student-favorite features like...

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Weekly Coaching

$1997 YEARLY VALUE

Have questions along the way? (Of course you do!) That's where our live coaching comes in.

Think of our weekly Q&A's as quick power sessions where we answer your questions in a fast-paced video sesh. The calls are live each week, but don’t sweat it if you can’t make it. You can always submit your question ahead of time and catch the recording later.

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Private Community

$1997 YEARLY VALUE

You'll have lifetime access to the Photography Business Academy community. Because once you're a member, I've got your back fo-evaaa!

 

Inside the PBA Facebook group, you'll connect with other photographers, get feedback on all your ideas and work, and stay accountable. Cause we LOVE us some accountability in this space.

Don't cha just love a good bonus stack? Me too.

"SHUT UP AND TAKE MY MONEY!"

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BONUS ONE

$497 VALUE

Have questions along the way? (Of course you do!) That's where our live coaching comes in.

Think of our weekly Q&A's as quick power sessions where we answer your questions in a fast-paced video sesh. The calls are live each week, but don’t sweat it if you can’t make it. You can always submit your question ahead of time and catch the recording later.

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BONUS TWO

$497 VALUE

You'll have lifetime access to the Photography Business Academy community. Because once you're a member, I've got your back fo-evaaa!

 

Inside the PBA Facebook group, you'll connect with other photographers, get feedback on all your ideas and work, and stay accountable. Cause we LOVE us some accountability in this space.

LENGTH

1 Year of Support & Coaching

FORMAT

9  Video Lessons + Workbooks

GOAL

Consistent $1000+ Sales

Want a peek inside?

COME ON IN!

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WITH THE CURRICULUM, COACHING AND BONUSES,

THE TOTAL VALUE OF THIS PROGRAM IS WELL OVER $5,000

(IN TRUE, NON-INFLATED PRICES...)

Your Investment

Unlike other courses that start collecting digital dust after purchase, we work with you over 8 weeks in a community of like-minded students to grow your photography business.
 
You’ll learn what products to offer, how to price based on your market, how to attract your first ideal client, and master serving your clients with a proven selling process to get that golden $1K order. Pretty much your life will completely change in just 8 weeks.

ONE PAYMENT OF

$2,795

BEST VALUE

THREE PAYMENTS OF

- OR -

$950

MOST FLEXIBLE

100% Risk Free

When you join the Photography Business Academy, you’re welcomed into a space that’s got everything you need to lay the foundation of your business, launch, and get booked on repeat. And the best part?

This is a proven system. Hundreds of students have used the tools in PBA to build and launch their businesses—it’s happening right now!

 

But, even though I know this course is so valuable, you deserve the chance to join risk-free to see if it’s for you. If you don’t think it’s every bit as awesome as I’ve promised, simply request a refund within 7 days of purchase, and you’ll be refunded in full.

 

There are no strings attached, no forms to fill out, nothing to prove, and I won’t question you. I won’t even ask for all of your newly gained biz insight and strategy back ;)

 

*But don’t be that person who joins, downloads all the material, checks out every lesson, and then asks for their money back. We can see that on our course platform, and it’s just bad karma.

SO WHAT HAPPENS NEXT?

Here's how it works:

As soon as you enroll, you'll be sent a welcome email with your username and password to access the Photography Business Academy. Then, everything is yours & you can get started right away!

You'll be invited to join our private Facebook group where you'll meet me at our next live Q&A Call and all of your fellow photographers who will welcome you into the community with emojis and cheers.

From there, start implementing and join our calls every Tuesday for continued support and coaching!

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The hype is real...

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I HAVE A'S FOR YOUR Q'S

FAQ:

WHAT IF I DON'T HAVE A BIG AUDIENCE?

It’s true: Having an audience is essential for booking clients.

 

BUT—if you don’t have an audience yet, don’t sweat it. You’ll learn how to build one inside the Photography Business Academy.

 

If you’re starting from scratch, I recommend joining PBA and starting with the Build Your List Bootcamp bonus course to grow your audience.

 

The key is to get started and keep growing your audience as you go. And remember, it’s less about the numbers and more about the quality of your audience and how engaged they are.

I DON'T FEEL LIKE MY WORK IS GOOD ENOUGH YET. IS IT TOO EARLY FOR ME TO START A BUSINESS?

Heck no, it’s not too early for you to be a photographer. You’ll probably hear me say this again and again, but it’s true: You do NOT have to be an industry guru or a bonafide subject-matter expert to run a photography business.

 

If you’ve gotten results for yourself or your 1:1 clients, chances are you have enough know-how to get results for your course students.

And, the truth is, the people who are 15 steps ahead don’t make great teachers anyway.

 

Those who are 2 to 3 steps ahead are MUCH more relatable and can put themselves in their students’ shoes. Which is why my award-winning chemist mother could never help me with my high school Chem 101 homework. She was too far away from the foundations!

 

Besides – your story, your unique framework, and your dedication to making an impact all help make your offer unique & oh-so valuable to your students.

WHAT HAPPENS ONCE I ENROLL?

As soon as you enroll, you’ll be sent a welcome email with your username and password to access the Academy. Then, everything is yours & you can get started right away!

 

And you’ll be invited to join the Facebook group where you’ll meet me at our next live Q&A Call and all of your fellow photographers who will welcome you into the community with emojis and cheers.

I'M SO BUSY. HOW LONG IS THE TIME COMMITMENT UNTIL I SEE RESULTS?

OK I get this, big time. I have two young kids, this business, a growing real estate business, and a ton of passion projects! So, you can believe me when I say… I understand. 

 

But when it comes to your business, what if you DIDN’T have to wear that busy badge? 

What if you had a business where you weren’t trading time for dollars anymore?

 

Because that is what being a Photographer is all about. You don’t have to hustle and grind for success. If you build and scale your business with focus, simplicity and clarity, it can actually give you so much time back in your day (and life)… to spend on the things that truly matter.

 

So, yes! You are busy. But The Photography Business Academy is your ticket out of that constant busy-ness.

IS THIS A LIVE OR RECORDED COURSE?

It’s both! The course content itself is recorded so you can learn at your own pace. You’ll get instant access to all the course material, workbooks, tools, templates, and bonuses too!

 

But true learning doesn’t take place in a vacuum. I show up each week in our private Facebook group for weekly Q&A calls. Think of those like mini-coaching sessions where you get your questions answered!

 

You can also use the group for feedback or to troubleshoot your ideas with your fellow photographers.

IS THERE A REFUND POLICY?

Absolutely! The Photography Business Academy comes with a 7-day 100% money-back guarantee, which means you can join risk-free, take a poke around, and get a full refund if the space isn’t for you.

 

That being said, puh-lease don’t be that person who joins, downloads the stuff, and asks for their money back. I’ve yet to see that strategy work. Plus, it’s bad karma, k?

Still here? Oh, good!

I MADE YOU A LITTLE SOMETHING...

Photography Business Academy
is a hot match for you, if...

You're a photographer who wants to build a business with your passion.

You want a business that builds more flexibility and freedom into your life.

You're willing to show up, do the work, and push yourself a bit outside of your comfort zone.

You're looking for a proven method to take the guesswork out of taking your business to the next level.

You're ready to build a personal brand and become more visible to your ideal audience.

This isn't the course for you, if...

You’re looking for an easy way to make a quick buck—this ain’t easy, and it ain’t gonna happen overnight.

You don't want to build relationships with your clients, or you're not willing to meet new people to market your work or grow your audience.

You're not willing to make the time to learn, practice, and implement the program material.

FUNNY MEETING YOU DOWN HERE!

Time for a little
heart to heart.

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If you've been in my world for even a little bit, you know I'm all about tough love, but I'm gonna drop that vibe and go full-on biz bestie for a sec.

(Then it's back to Nicole-Get-Ish-Done-Ferris.)

The number one thing that holds back so many new photographers?

FEAR.

Fear that their work isn't good enough.

Fear that they won't have what it takes.

Fear that they won't commit to making this work.

And if you're reading this right now wondering if you can *actually* pull this off—if you can actually make a bigger impact, earn more cash, and have more freedom in your life...

You are not alone.

I know because that used to be me!

If you had told me years ago that I would be running a multiple 6-figure business as a mom of two little kiddos, only working about 20 hours a week, I would have laughed on the spot.

But here's the thing: I'm no special unicorn. I'm really just your average gal who didn't want to settle for a life of wishing for the weekends or rushing to the school pick-up line.

So I'm going to take this moment to tell you something I know is true:
YOU CAN DO THIS!

The life you want—the one where you pile the family in the car and zip off for a week vacation to the shore...

The one where you can close your laptop at 3pm and make homemade pizza for movie night...

The one where you can take a Thursday off to go to parent-teacher conferences or volunteer at the community center...

This life is possible.

And you're closer to it than ever before.

I mean this from the bottom of my heart: I believe in you.

And I created the Photography Business Academy to help you slash the learning curve, book your ideal clients, and have the freedom you've always, always wanted.

Now, if you're still with me, it's time for a little of that tough love to help light a fire under your... well, you know!

Get on in here and let's get to work!

See you on the inside!

Want to chat it through? Get in touch:

SEND AN EMAIL TO CONTACT@NICOLEFERRIS.COM BEFORE ENROLLING